The Aqua LED: Why Aren't Manufacturers More Transparent About Their LED Light Output?

Today I received an email from SolarMax that simply contained this flier (click for full size) about a product that is apparently new, and called "Aqua LED", and uses "Special developed SMD-LED chips". 

If my sarcasm isn't apparent, I'll say it straight: manufacturers need to give us more information than what's in this flier if they expect anyone to purchase their product, as most of us like to make informed decisions (from information written in gramnatically correct English, I might add). 

This issue of a lack of information applies to more than just SolarMax, and has created a false environment where only a few diodes are taken seriously by hobbyists - and this shouldn't be the case.